What is Illustration?

Illustration is creating meaningful messages with imagery.













Craig Rotonda



-The message of this illustration is not the worlds reliance on technology, that’s a given. It’s showing it as the obsessed addiction that it largely is, to the point where few notice or pay attention to the world around them. We’re all guilty of this to some extent. For instance, how many people feel naked when they forget their cell phone at home?

-The best I could find, it’s just a piece that Craig Rotonda created without an outside source, just his own drive. Thus, as far as I can tell, it’s appeared on the web, and likely in some galleries.

-The sender of the illustration is simply the artist making a statement about the current state of technological addiction in society.

-I feel the audience this is meant for is those who are especially sunk in technology and missing everything going on around them in the real world.

-This illustrations purpose is to make people think about what exactly they’re missing while they’re iThing’ing.

-The communication objective is similar to the purpose in that it’s meant to communicate people’s unawareness of their surroundings while their plugged into their entertainment device.

-The illustrator is Craig LaRotonda, who lives in Buffalo, New York, and is a professional illustrator, sculptor, and painter who shows in galleries all over the world and whose art has even graced such publications as The New York Times, The Washington Post, and more.

-This, as well as most of his illustrations, are an oil-on-wood based medium.

-I chose this image as my illustration because it really stood out to me as a fast and effective piece without having to rely on the normal text bludgeoning; instead it’s equally blunt in the imagery that is quickly interpreted as what its message is.